It is difficult to fit even 13 words into the space and not lose some of them. Otherwise, there is a danger that it may appear truncated. This is because Facebook suggests it should be 30 characters. Adespresso has discovered that these have shrunk from an average of 18 words in 2015 to 17 in 2016 to 14 in 1015 and 13 in 2018. The trend here is the opposite to that of the body text – Link descriptions have shrunk over the last few years. The final part of a Facebook ad (apart from the Call to Action at the bottom) is the link description. Clearly, readers are prepared to read a small amount more at the top of sponsored posts now before they take a closer look at the ad itself.īest Length for Facebook Ads Link Descriptions Indeed, it rose every year from 14 words in 2015 to 15 in 2016, 18 in 2017 and 19 in 2018. In 2018, they analyzed a tremendous 752,626 Facebook ads and discovered that the most popular headline length was five words (as it had been three years previously in their 2015 survey).Īdespresso noticed, however, that although the headline has remained the same length since 2015, the length for Facebook ad body text has increased. The Headline is placed directly below the image, and this is followed by the link description.Īdespresso has worked extensively with Facebook advertising over recent years. Remember that a Facebook ad has a somewhat unusual structure.
A single changed word can bring you an entirely new audience or lose you followers, instead. Some people spend a considerable amount of time analyzing the effectiveness of copywriting and headlines. So, if you were thinking about uploading an entire blog post to Facebook, it is probably best that you rethink your strategy. Jeff Bullas found similar results, although you could be a little more generous with your writing – posts with 80 characters or less receive 66% higher engagement. An Express Writers infographic suggests that your posts work best at 40 characters or fewer, earning 86% more engagement than longer posts. So, what is “quality Facebook content” in terms of length? Several studies have found that Facebook statuses of around 40-80 characters perform best. You need to stand out and ensure that your posts remain visible. Facebook is waging war against low-quality content and only wants high-quality content visible. You just need to ensure that your content is amongst the 2% that gets shared. Now, Organic Reach will only give you a hit if your unpaid post actually enters a person’s screen.” Between February 2012 and June 2016 organic reach fell from about 16% to a mere 2%, i.e., if you have 100 followers to your Facebook page, Facebook will only serve your new posts to two followers on average.īut Neil Patel doesn’t believe that horrifying fact is any reason to give up on Facebook. “Previously, Facebook counted Organic Reach as any time an unpaid post appeared in someone’s News Feed.
Neil Patel looked at this in detail in, Is Facebook Organic Reach Really Dead? He notes that Facebook has changed the way that it measures organic reach. In turn, it has a strong bias against posts made by businesses – unless they have paid for the right to do so. The Facebook algorithm has a strong bias towards posts made by your real friends and family.
Facebook is the busiest social network, and it is also one of the hardest for businesses to gain organic traction with their posts.